Big ambitions. Bold AI bets. But where are the returns?
Nordic software companies are betting big on growth and AI - but are they turning ambition into real business impact?
Our latest study reveals surprising gaps between expectations and reality, rising competitive pressure, and the challenges holding companies back from profitable growth.
Join Simon-Kucher for an exclusive first look at the findings from our Nordic Software Study 2026, as we share previously unreleased insights, reveal how Nordic software companies stack up against global peers, and explore what it takes to turn AI disruption into sustainable, profitable growth.
What you will take away:
- Turn AI ambition into revenue: Understand why AI investments are not always translating into growth and where to focus to close the gap
- Get AI monetization right: Explore how to design pricing and packaging models that capture AI value while meeting customer expectations
- Defend your competitive edge: Learn how AI-native competitors and autonomous agents are reshaping software and what it takes to stay relevant
- Make your commercial organization AI-ready: Discover how evolving sales and Customer Success roles, incentives, and decision-making can accelerate profitable growth
