A few years ago, hospitality suppliers were questioning their presence on OTAs. Will this scenario repeat itself with LLMs in the years to come?
The adoption of AI in hospitality (and travel in general) is massive and irreversible. The rules of the game are evolving and players are adapting - but who will truly capture the value? And how?
In this webinar, we will explore:
- The state of adoption among travelers (nuances, key functionalities, preferred players)
- How AI is transforming hospitality distribution mechanisms (traveler experience, intermediaries)
- Scenarios for the evolution of the balance of power (will aggregators be aggregated?)
- Strategic and tactical implications for hospitality industry players
