Industrials Consulting | Simon-Kucher

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工业部门构成了全球经济的基础。

但这一基础正在发生翻天覆地的变化。

这意味着现有的商业模式、商业产品和竞争格局面临根本性的挑战。

无论是跨国企业还是中型市场领先企业，企业都必须不断发展才能成为在未来成为蓬勃发展的工业企业。

西蒙顾和在工业领域有着深厚的根基。从化学品到建筑、工业品到石油和天然气以及商业服务，我们随时为您提供支持，帮助您实现可持续的盈利增长。

几十年来，我们帮助各种规模的企业实现强劲增长和盈利。无论是设计增长战略、优化产品定价还是针对当今的商业现实重建销售组织，我们都以丰富的知识、经验和务实精神来应对每一项业务挑战。

航空航天与国防

航空航天和国防工业正处于一个转折点，随着脱碳的推动、军事重点的变化以及对自动化的需求，打开了颠覆性技术和新型服务的大门。

汽车行业正在奔向一个不确定的未来。但随之而来的是转变汽车出行模式以实现更好增长的机会。

客户想要能够适应其业务需求的游刃有余解决方案。企业必须应对专业采购和技术创新的挑战，以满足这些需求。

建材与建筑

全球化的供应链、动态的市场环境和日益增加的竞争压力，意味着企业必须比以往任何时候都要重视市场创新和价值定位。

化学品和基础材料

面对快速的市场变化、不断变化的客户要求和高度波动的需求，保持敏捷性和适应性是化学品和材料行业成功的基础。

电子与半导体

电子和半导体为我们的科技领域提供动力。但产品生命周期短、对研发投资回报率的要求以及复杂的全球供应链，给这个动荡的行业带来了巨大的压力。

工业品和机械

工业品和机械几乎在每个下游行业中都发挥着作用。但在日益混乱和不稳定的环境中，该行业必须超越传统的市场模式来适应新环境。

物流和运输

在技术创新颠覆、不断变化的竞争格局以及亟需可持续替代品的推动下，物流业正在发生根本性的转变。

石油和天然气

石油和天然气行业已经做好了转型的准备，在持续的价格波动和日益增加的监管压力下，走向更加可持续的未来。

造纸及包装

包装行业是全球价值链的支柱，随着电子商务的兴起而变得越来越重要。对可持续发展和大规模定制的日益推动，意味着要驾驭更具活力的市场。

批发和分销

日趋竞争的市场环境以及日趋透明的价格正重塑批发和分销行业。作为连接制造商和分销商的关键纽带，正面临来自双方的压力。

服务与业务分类

01

增长和创新战略

02

卓越销售计划

03

商业模式策略

04

动态定价模式

05

数字化转型策略

06

卓越定价计划

我们的方法

我们以亲身实践和结果导向而自豪。

我们不会采用一刀切的方法，而是与您合作制定适合您特定业务需求的解决方案。

无论是构建动态定价模式来改进您的商业战略、定义增长战略来挖掘新的市场机会，还是优化销售效率以获得最大价值，我们都将与您的团队合作，一起实现我们共同设定的目标。

我们的团队结合了专业的行业经验、功能和数字化专业知识。我们知道如何通过创新变现和业务转型，在数字化世界中保持领先地位。从战略到切实的成果，我们的解决方案持续发力。

最后但同样重要的是，我们确保我们的解决方案得到正确的实施。衡量我们成功的最终标准是我们客户的成功。

Industrials

我们如何提供帮助

重新调整投资组合以实现可持续增长

Hydro Extrusion 每年在全球销售 130 万吨以上的挤制铝材。他们已经制定脱碳路线图，使命也很明确：加强低碳和再生铝的地位，与全球铝业平均水平相比，二氧化碳排放量显著降低。下一步如何？将战略付诸行动并销售更具可持续性的挤压制品。

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如何优化价格结构，以更好地获取市场价值

一家大型农业合作社向我们寻求帮助，他们从养殖户那里购买牲畜，想要简化定价并获取更多的市场价值。

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为一家化学品制造商设计动态定价模型

该客户是一家拥有全球分销网络的亚洲化工公司，想要引入动态定价来优化其商业战略。

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实施数据驱动的定价方法时，确保利益相关方接受

一家专注于硅化合物的全球化学品公司，想要引入动态定价以更好地抓住市场机会。

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探索可持续发展的商业潜力

每一个可持续的创新都需要从商业角度出发。我们可以帮助您找到这个角度。

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Profitable pricing and tendering solution for MRO provider

As a top provider of Maintenance, Repair, and Operations (MRO) services for commercial aircraft engines, our client was losing out on opportunities without a structured pricing strategy.

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How a value-based pricing tool increased sales revenue for a top MRO provider

Unsystematic pricing decisions can lead to multiple missed business opportunities. This was preventing our client, a top Maintenance, Repair, and Operations (MRO) service provider within the Aerospace & Defense industry, from moving forward. Discover how we helped.

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Identifying market priorities for a secure communications technology provider

Our client, a leading provider of secure communications technology for the Aerospace & Defense industry, was at risk of spreading its focus too thin due to the high number of growth areas.

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Driving growth through price-value positioning for a security appliances producer

A security appliances producer was facing difficult market conditions and dealing with a struggling subsidiary. Massive changes in demand and a lack of clarity about future market dynamics posed challenges. Find out how we secured the best price for its products based on quality.

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Value-based peer pricing model boosts satellite service provider’s ROS by 3.2%

In a challenging market environment, a global satellite service provider needed support to win more deals and ensure adequate future margins. Our team created a pricing solution to win more deals and ensure adequate margins.

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Assessment and optimization of the quoting process for a multinational chemical and consumer goods company

Our client, a leading manufacturer of chemicals and consumer goods, asked us to support them with restructuring their quoting process.

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Overcoming stagnating sales:

Empowering salesforce success in direct distribution

As a leading German supplier of modular fixing technology, our client had a strong product portfolio. But stagnating sales in a mature but growing market was pushing them to change their sales approach.

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Building a best-in-class pricing approach for an agricultural wholesaler

Our client, a leading European agricultural wholesaler, was struggling with their pricing approach. The absence of a centralized pricing team, tools, or governance meant they lacked control and were failing to maximize margins.

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Digital growth through an effective B2B e-commerce strategy

A leading German window manufacturer had limited control on their online offer price levels and product presentation as they sold mainly to retailers with high dependencies.

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Securing future profitable growth using digital sales

We supported a leading powertrains manufacturer specializing in manufacturing innovative powertrains for power-sports, with around 45 sales partners at roughly 600 points of sale (POS) worldwide, create digital excellence.

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最新见解

查阅我们最新的博客、视频、手册等合集。筛选您所在行业的相关文章，了解您所在行业的观点分析。或浏览当今商业的最新趋势主题。无论哪种方式，都有很多观点等待您去发现。

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