Yasar is a Director at Simon-Kucher and a leader in monetization and growth strategy, with over eight years of experience helping organizations design and scale revenue models for high-growth SaaS and AI platforms. He specializes in developing pricing architectures that accelerate ARR, enhance net revenue retention, and drive sustainable enterprise growth.
Prior to his current role, Yasar held consulting positions across Simon-Kucher’s New York and Istanbul offices, where he advised C-suite executives and product leaders on commercial model innovation, pricing strategy, and large-scale monetization transformations. He also co-founded Brandiyo, a SaaS product discovery and influencer marketing platform, leading product development, growth, and fundraising efforts.
His expertise includes usage-based and value-based pricing, multi-product platform monetization, pricing governance, and PLG-to-enterprise transitions. He focuses on aligning product innovation with revenue strategy through data-driven insights.
Yasar holds a Bachelor of Arts in Business Administration from Boğaziçi University, graduating with High Honors.