CHALLENGE
Our client created a fundamentally different, ESG-driven production technology by upcycling debris from war and earthquakes into low-carbon tiles.
The focus was on identifying how and where to scale across regions. Challenges included assessing market potential and defining priority segments. Another decisive aspect was whether its circular, firing-free production approach could deliver a credible competitive advantage in premium markets with rising sustainability expectations.
SOLUTION
We assessed market feasibility and commercial strategy with ESG at the core, analyzing customer value drivers, competitive positioning, pricing, and channels.
Expert interviews and benchmarking were used to test how our client’s environmental contribution could strengthen its premium value proposition.
IMPACT
The project helped the client identify realistic premium market opportunities and clarified limitations, providing a fact-based foundation for product, pricing, and partnership decisions.
The initiative could contribute to reducing CO₂ emissions and support the reuse of debris in rebuilding activities.
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