Many Consumer Healthcare (CHC) organizations continue to rely on substantial sales forces. However, limited visibility into how these teams drive business growth remains a significant challenge.
Our research shows that leading CHC companies should address this challenge by transforming their sales models to strategic, volume-growth-oriented frameworks that maximize resource efficiency and enhance customer engagement.
Watch our webinar recording to discover how to optimize sales models to drive better growth in CHC. We explored how organizations can respond to cost pressures and competitive dynamics by gaining deeper visibility into sales performance drivers and implementing strategic sales optimizations to maintain a competitive market position.
This session covered:
- Key market trends shaping the CHC sales landscape
- Customer-centric engagement models that deliver measurable results through effective segmentation, targeting, and prioritization
- Seamless omnichannel integration that strategically blends digital and traditional sales channels for maximum market reach
- Field representative excellence through enhanced capability development and performance optimization
- Best-in-class practices and actionable strategies to drive stronger, more sustainable growth
