As medtech companies increasingly integrate digital solutions into their portfolios, the limitations of traditional operating models are becoming clear. Selling digital is fundamentally different and requires a new approach.
Watch the final session of our Future-proof commercial operations in medtech webinar series to learn how leading companies are evolving their operating models to successfully commercialize digital offerings alongside physical devices.
This session is designed for commercial, operations, and sales leaders at medtech organizations that are currently selling, or planning to sell, digital solutions alongside traditional products.
What You’ll Learn:
- Transformation journey to market and sell digital solutions alongside traditional medical devices
- Sales organization structure, size, and responsibilities to enable digital solution sales
- Key differences in engaging customers on digital solutions versus traditional medical devices
- Operating system considerations to support subscription-based pricing and monetization
