4th Annual commercial roundtable: World-class revenue operations & capabilities for the future of sales

We are coming off a tumultuous 2025 with tariffs, lower interest rates, moderate GDP growth, and strong equity performance.  Sales leaders are re-discovering pre-Covid investments with substantial success.  Artificial intelligence is making its way into more facets of the economy, driving growth in software, semiconductors, data center, energy, and other sectors. Some companies that lagged in 2024 have made investments that turned them into leaders in 2025.  There are plenty of lessons to be learned and applied to 2026.

We can’t wait to discuss these developments and the key topics you requested in March at the 2026 event. Simon-Kucher is proud to host this annual roundtable focused on building world-class Sales & Revenue Operations capability. Our goal is to address the pressing challenges of today and prepare for tomorrow. Maximizing commercial effectiveness will be a critical area in preparing for 2026 and beyond. This roundtable provides real-time insights into best practices deployed by leading companies striving for profitable growth in the current environment using a unique format where you, the participants, direct the discussion.

Key topics to be addressed in this roundtable include:

1. Transformational Go-To-Market models to support doubling revenue in 3-5 years
   1. Understand how an aggressive investment thesis or organic BHAG impacts planning and motivation
   2. Outline methods for cascading goals throughout a commercial organization to build support and alignment
   3. Review sales strategies, marketing initiatives, pricing models, incentives, and deployment plans that provide extra lift
2. Market research that is actionable for Sales & Marketing
   1. Understand who is buying your products and services, who is not, and why
   2. Design surveys and research initiatives to provide more clarity and certainty to support strategies
   3. Apply market research findings in more places, including product initiatives, campaigns, pricing, and sales messages
3. Building improved sales processes into a powerful sales playbook
   1. Create buyer personas and competitor battlecards that provide the information sales people need to differentiate
   2. Translate standard sales processes into specific winning behaviors and repeatable, role-specific plays that scale
   3. Empower and train sales around techniques to overcome complexity and accelerate deal velocity
4. Leveraging AI in Sales & Marketing to grow more profitably (Part III)
   1. Increase sales velocity even with constrained sales resources by reducing workload in key process steps
   2. Accentuate your specific value proposition with messages that precisely address buyer needs
   3. Generate content that supports increased engagement, better educated buyers, and stronger relationships
5. Building a stronger, growth-oriented Revenue Operations function
   1. Identify the charter, scope, key functions, processes, tools and, RACI matrix for a high functioning Revenue Ops team
   2. Ensure you have the right quality and quantity of talent with the competencies and experience your organization requires
   3. Position Revenue Ops as a key component of a global governance program that helps reduce risk and increase margins

Note: This event is sponsored by Simon-Kucher and there is no fee to attend.  Space is limited, however, and all attendees must apply to register to attend.