Despite rapid advances in real-world evidence (RWE), many organizations struggle to translate RWE investments into meaningful impact with payers and clinicians.
Join our Better Market Access webinar to explore why this gap persists and what leading organizations are doing to close it. The session will examine common challenges in RWE programs and share cross-functional best practices to drive impact across U.S. and global markets. Drawing on insights from an in-depth Simon-Kucher study across payer, provider, and industry stakeholders, we will focus on how to move from viewing RWE as a “check-the-box” requirement to a value-driving strategy that strengthens market access.
Participants will learn:
- Key gaps in integrated evidence generation planning (IEGP) and best practices for developing payer-relevant IEGPs
- Payer and HCP expectations for RWE, and how to equip field teams to deliver clear, compelling, and impactful RWE messages
- Why traditional RWE metrics often fall short and how leading organizations measure RWE value in ways that truly matter
This webinar is free of charge. Don’t miss the opportunity to gain a clear understanding of the critical challenges in driving RWE impact, along with pragmatic, cross-functional strategies to better align evidence strategy and delivery with stakeholder needs and design more meaningful KPIs tied to brand and organizational goals.
Event details:
To cover all time zones, we are offering two identical sessions. The webinars are free of charge.
Tuesday, March 10
2:00 – 3:00 p.m. CET | 9:00 – 10:00 a.m. EDT
OR
Tuesday, March 17
1:00 – 2:00 p.m. EDT | 6:00 – 7:00 p.m. CET
