ITB Asia’s Market Insights and Commercial Strategy Series – powered by Simon-Kucher
Tourist traffic from Asia’s top source markets is diverging. Economic shifts, geopolitics, and changing consumer confidence are reshaping travel demand, spend, and destination choices, while instability in the Middle East adds further complexity to APAC tourism.
As leaders in the travel and tourism industries, what does this mean for your growth strategy in the next 1-2 years? Winning will require nuanced source market strategies, ensuring you prioritize the right segments, adapt to emerging demand drivers, and optimize resources to stay ahead of disruption.
Join our 45-minute session to rethink your approach and learn from industry peers on how they are driving resilient, high-value growth. This event is free of charge.
Who should attend and what you’ll gain
- Senior leaders across travel and tourism interested in defining their strategic roadmap to drive commercial growth for the next 1-2 years
- Quick read of the industry’s pulse on key trends (challenges, opportunities), peer perspectives, and the implications these have for your business
Agenda
- 15-minute presentation on source market trends and industry implications
- 30-minute panel discussion with industry leaders in travel and tourism
Speakers:
- Alex Ma, Director, Simon-Kucher
- Lovrenc Kessler, Senior Partner, Simon-Kucher
- Panelists - TBC
About this series
Simon-Kucher is collaborating with ITB Asia, organized by Messe Berlin Asia Pacific, to host a series of webinars leading up to ITB Asia in October 2026 to explore emerging trends in travel and tourism, and their commercial implications. Join us to stay up to date with the latest trends and ensure your business is ahead of the curve.
