Melanie is a partner at Simon-Kucher, based in Frankfurt. She is a commercial excellence expert for online classifieds platforms, marketplaces, and network-based business models. She has more than 10 years of experience advising leading digital players across Europe and beyond.
Melanie is a recognized expert in business models that connect supply and demand and monetize network effects. She works closely with senior executives of leading marketplace and platform companies worldwide, supporting them in solving complex commercial challenges and unlocking sustainable growth. Her work consistently delivers measurable impact, helping clients increase revenues, optimize monetization models, and scale their businesses successfully.
Her areas of expertise include:
- Growth and monetization strategies
- Revenue model transformation and pricing optimization
- Customer and user base management
- Go-to-market strategies for new products and services
- Sales transformation
- Offer design, packaging, and portfolio optimization
Melanie is a regular speaker at leading industry conferences on digital marketplaces and platform monetization.
Prior to joining Simon-Kucher, Melanie gained experience in both consulting and industry, providing her with a well-rounded perspective on commercial challenges.
Melanie holds a Master of Science in Business Administration (Corporate Development) from the University of Cologne and a Bachelor’s degree in Business Administration from the Catholic University of Eichstätt-Ingolstadt. She also completed a semester abroad at the Pontifical Catholic University of Rio de Janeiro.