The Next Growth Chapter for Australian Software Companies
From AI monetisation to global growth: the commercial choices shaping the next phase of scale
Australia has produced some of the world’s most successful software companies. But the next phase of growth raises two increasingly important questions: how should software businesses rethink monetisation as AI changes the way value is created, and how can Australian companies scale successfully into major international markets, particularly the US?
One of the biggest debates in software today is whether AI will bring an end to traditional seat-based pricing. While some companies are moving toward usage-, outcome-, or consumption-based models, others are finding that seats can still play an important role. The challenge is understanding when existing models remain fit for purpose, when they need to evolve, and how AI functionality should ultimately be monetised.
At the same time, international expansion remains a critical growth lever for Australian software companies. Building a meaningful presence in the US requires more than simply entering a larger market: it means making the right choices around target customers, go-to-market, and commercial model to create sustainable scale.
Join us for our next Simon-Kucher Breakfast Club in Sydney, where Sara Yamase, Partner and Global Head of TMT, will join us from the US to share perspectives from our work with leading software companies globally. Together with our Australian TMT team, she will explore these two major growth questions and what they mean for Australian software leaders.
Who should attend:
This event is designed for leaders and professionals shaping the growth of software and technology businesses. It is particularly relevant for professionals in:
- Strategy, business development, and corporate growth
- Product and portfolio leadership
- Commercial, pricing, and finance roles
as well as anyone responsible for translating growth opportunities into sustainable commercial outcomes.
