Companies still underestimate pricing as a profit lever
Sales volume remains the top profit driver over the next 24 months – proving that pricing remains an underused profit lever. Companies that undervalue it experience inconsistent price execution, missed margin opportunities, and increased exposure to price pressure.
AI in pricing: Increasing adoption but still low impact
Among those not using AI, 54% point to the lack of in-house expertise or resources. Effective pricing strategies – with AI application – have so much potential across all industries. But where should you start?
Planning isn't achieving
Implementing a price change is only the first step. Companies realize less than half the amount of their price increases on average. How to fix this? Pricing power
Pricing power is a leadership test
In many businesses, pricing is often siloed and treated as a function rather than a capability. But for companies aiming to strengthen pricing power and achieve ambitious pricing targets, pricing decisions should be led by the C-suite.
