When 72% of innovations fail to meet profit or revenue targets, how can organizations increase their chances of creating sustainable growth?
Some companies manage to turn innovation into a lasting capability - not by succeeding once, but by repeatedly developing and scaling new solutions with proven product–market–price fit.
For others, innovation remains episodic: strong ideas and promising pilots, but limited impact at scale. The difference is rarely creativity alone. It lies in how innovation is translated into a repeatable commercial system - across product decisions, pricing, portfolio choices, and routes to market.
Artificial Intelligence is accelerating this challenge.
While AI opens unprecedented opportunities for new products, services, and business models, many organizations struggle to identify where AI truly enhances their offering, how it creates differentiated customer value, and how these innovations can be successfully commercialized.
Join us for our next Breakfast Club in Stockholm, where we will share Simon-Kucher’s latest perspectives on how leading companies build innovation into a scalable growth capability and how AI is reshaping this journey.
We will explore how organizations move beyond individual launches to establish multiple, reinforcing growth engines that deliver market impact and financial performance. The discussion will also highlight how companies can identify the most valuable AI use cases, embed them into their offerings, and translate technological innovation into sustainable commercial success.
Who should attend:
This event is designed for leaders and professionals working to turn innovation into tangible growth. It is particularly relevant for professionals in:
• Strategy, business development, and corporate growth
• Product, portfolio, and innovation leadership
• Commercial, pricing, and finance roles
…as well as anyone responsible for ensuring that innovation efforts translate into sustainable, profitable outcomes
