Simon-Kucher B2B tech webinar series

Webinar series on B2B tech

Artificial intelligence is reshaping pricing, sales, and commercial excellence – are you leveraging its full potential to drive profitable growth?

Our Simon-Kucher B2B Tech Webinar Series explores how leading organizations are applying AI to transform commercial decision-making, optimize pricing performance, and empower sales teams to achieve better business outcomes.

Through expert insights, live demonstrations, and real-world use cases, you'll discover practical approaches to unlocking measurable value across the entire commercial process.

The series is designed for senior leaders and decision-makers in Pricing, Sales, Commercial Excellence, Revenue Management, Digital Transformation, and Go-to-Market functions who want to turn AI innovation into tangible business impact.

Upcoming events

July 1 | Simon-Kucher Engine

AI-powered pricing: Leveraging AI across the entire pricing process with live demos.

In this session, we will explore how AI can improve pricing efficiency, surface margin opportunities, and support smarter, faster pricing actions.

Key discussion

Identify pricing opportunities and derive concrete pricing actions with AI
Fine-tune your list pricing with AI assistance
Strengthening net pricing and discount governance
Coach sales reps in value articulation and improve negotiation outcomes
Redesigning pricing processes for the AI era

July 8 | Conga

Price optimization: Real AI science, delivering measurable value.

In this session, Conga shows how leading organizations are using AI-driven pricing insights to improve decision-making and deliver measurable revenue uplift.

Key discussion

How neural network-based pricing differs from traditional segmentation approaches, including how data is leveraged and the advantages it delivers.
How users maintain visibility and control, understand how the AI learns from incoming data, and interpret the insights it generates.
How sellers use price recommendations in practice and incorporate them into day-to-day pricing decisions.
The measurable business impact of AI-powered price optimization, including expected revenue uplift and how to build a compelling business case.

July 15 | Vendavo

The AI-empowered seller: How leading commercial teams win more profitable deals.

In this session, Vendavo focuses on practical commercial AI applications.

Key discussion

Using AI Pricing Assistants to pinpoint coaching opportunities to grow margin
Identifying margin leakage by customer, product, rep, or region
Coaching reps on discounting behavior and pricing consistency
Improving pricing guidance without slowing deal velocity
Balancing automation with seller judgment and expertise
Giving sales leadership visibility into commercial performance patterns

July 22 | Pricefx

Pricing strategy to margin impact: Pricefx agents and AI optimization turn insights into action.

In this webinar, Simon-Kucher and Pricefx will show how companies can use Agents to identify pricing risks and opportunities, AI Optimization to take the right actions, and then use Agents again to monitor compliance and improve results over time.

Key discussion

How Agents and AI optimization reinforce each other across the pricing workflow
How to connect pricing strategy more directly to day-to-day commercial action
How to create a practical roadmap that starts with focused use cases and expands over time