Artificial Intelligence has moved beyond experimentation. The challenge today is no longer identifying promising use cases – it's scaling AI to create measurable commercial advantage.
In this webinar, our experts Patricia Faur and Kersten Schuetze explored how leading organizations are moving from prototypes to company-wide AI adoption. Through practical insights and live demonstrations of selected Simon-Kucher AI solutions, they showcased how AI is creating value across commercial functions.
Watch our webinar on demand to learn more about:
- How leading organizations move from AI prototypes to scalable commercial solutions
- Real-world AI use cases across sales, marketing, pricing, and customer management
- Scaling AI successfully and creating sustainable business value


