Services are no longer a side business in MedTech, they are a core growth engine. As the industry shifts from product-centric models to integrated solutions that combine devices, services, and digital capabilities, capturing service value is becoming increasingly important. However, many companies still struggle to do so due to unclear positioning, outdated pricing, and limited commercial capabilities.
Join our upcoming webinar to explore how organizations can evolve from fragmented service offerings to fully integrated, customer-centric solutions. From service portfolio strategy to sales execution, we will highlight the key building blocks required to successfully commercialize services and maximize their financial impact.
The webinar will cover:
- Key reasons why service revenues remain below potential
- Approaches to packaging and positioning services more effectively
- Monetization strategies that go beyond traditional cost-plus models
- How to integrate services into commercial and sales processes
- Aligning teams, incentives, and capabilities to support growth
- Critical enablers and common challenges when scaling services
This webinar is for commercial leaders, service business owners, and strategy teams aiming to unlock new revenue pools.
Event details:
Tuesday, April 21, 2026: 3:00 - 4:00 p.m. CEST | 9:00 - 10:00 a.m. EDT
This event is free of charge.
