Services are no longer a side business in medtech, they are a core driver of growth. As the industry shifts from product-centric models to integrated solutions that combine devices, services, and digital capabilities, capturing service value has become business-critical. Yet many organizations still struggle, held back by unclear positioning, outdated pricing models, and limited commercial capabilities.
Watch the recording to discover how medtech companies can move from fragmented service offerings to fully integrated, customer-centric solutions, and unlock the full financial potential of services.
In this session, you will learn:
- Why service revenues often remain below their full potential
- How to package and position services more effectively
- Monetization strategies that go beyond traditional cost-plus models
- How to embed services into commercial and sales processes
- What it takes to align teams, incentives, and capabilities for growth
- Key enablers and common challenges when scaling services
This recording is designed for commercial leaders, service business owners, and strategy teams looking to unlock new revenue streams and turn services into a sustainable growth engine.
