Hidden Champions: A new species in the making

hidden champions

From thumbtack, bolt, and passport manufacturers, to multipack carriers Germany has a long history of generating businesses so niche that they immediately achieve global dominance in their sectors. The term used to describe these businesses is “hidden champions”, a term first coined 25 years ago by our founder Professor Hermann Simon.

Now it has become a trending buzzword in China’s business sector, as these highly competitive yet largely unknown entities are setting their sights abroad. However, rather than copy-pasting the successes of their German counterparts Chinese hidden champions are digesting learnings and leveraging their own resources to go beyond their predecessors.

In this paper we disclose why China’s budding SMEs are the ones to watch in 2022, how they have succeeded in the domestic market, and how they plan to reach new heights.

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