Join our experts on October 14, 2025, from 2:00 to 3:00 p.m. CET for a deep dive into the Better Health Report 2025.
Based on insights from 2,700+ European consumers, the webinar explores how prevention is reshaping self-care, the growing role of AI and digital tools, and how Gen Z and Millennials are redefining trust and spending.
Designed for consumer health, retail, and pharma professionals, this session reveals how to tap into demand in a more personalized, prevention-first landscape.
Healthcare trends
Shaping the future of self-care
Across Europe, people are taking control of their health like never before. Our latest Better Health Report, developed in partnership with the Association of the European Self-Care Industry (AESGP), uncovers how prevention is transforming the self-care landscape - and what it means for companies looking to lead.
Highlights:
- New data from 2,700+ consumers across 7 European countries
- Exclusive insights into digital adoption, AI in prevention, and spending behavior
- Consumer personas that bring real-life prevention journeys to life
- Country-level snapshots, generational shifts, and strategic imperatives for brands
Dive into our report to uncover key insights and trends that are shaping the future of the self-care industry.

Which trends are driving growth in self-care?
Our webinars
Unlock success in self-care with Simon-Kucher
Simon-Kucher is uniquely positioned to help healthcare companies navigate these evolving trends. With our extensive experience in the healthcare sector and deep understanding of both healthcare delivery and self-care markets, we provide unmatched expertise.
We assist companies in commercializing generative AI and other technological advancements to improve clinical decision-making and optimize care outcomes. Our focus on long-term, sustainable growth ensures you stay competitive in a rapidly changing industry.
Partnering with Simon-Kucher means gaining access to a global network of experts who are at the forefront of healthcare trends. We help companies improve their patient care strategies, adapt to the latest technological advancements, and achieve long-term success.
Unlock new opportunities in the growing self-care market with Simon-Kucher. Our experts will help your company stay ahead of the competition by leveraging the increased focus on personalized care and cutting-edge solutions like artificial intelligence (AI). Partner with us to drive innovation, enhance consumer engagement, and lead the future of self-care.
How we've helped
Contact our experts
- Better Health Report 2025
- Better Health Report 2024
- Better Health Report 2023
Better Health Report 2025
Better Health Report 2024
Self-care is undergoing major transformation as trends like generative AI and personalization change how people engage with their health. These shifts are not only impacting traditional healthcare but also fueling rapid growth in the self-care sector.
Our 2024 survey with AESGP explores this evolution, driven by empowered consumers, advanced technologies, and nearly 40 years of industry expertise, to reveal the key trends shaping the future of self-care.
Better Health Report 2023
Based on insights from nearly 3,000 respondents, our 2023 report highlights key trends in healthcare and the growing role of consumer engagement in disease prevention.
We explore digital vs. traditional approaches, uncover business opportunities, and offer guidance for companies across seven countries.
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