People are taking greater control of their health, with prevention playing a key role in the evolving self-care landscape. Our latest Better Health Report, developed with AESGP, explores how this shift is changing consumer behavior and what it means for companies aiming to lead.
Drawing on insights from over 2,700 consumers, the report highlights trends in digital adoption, AI in prevention, spending habits, and generational shifts—offering strategic guidance and real-world perspectives to help brands stay ahead.