CHALLENGE
We carried out a project with Mind, the UK’s largest mental health charity, to understand and define market size and opportunities for a new fundraising offering. Mind are constantly looking to develop innovative fundraising products that involve consumers.
SOLUTION
We fielded a large quantitative survey with over 5,000 responses to provide a robust evidence base. After an in-depth analysis, we provided Mind with a clear view of their product’s market size and fundraising potential as well as an optimized approach to event fees and fundraising targets.
IMPACT
This project sized the potential for event fundraising revenue from the new offering and enabled the Mind team to evaluate this offering against the existing portfolio. Our support not only made an impact on Mind’s income generation and fundraising strategy, but ultimately on their ability to help people with mental health problems.
Client Statement
“The methodology applied has given us a new perspective when approaching pricing and fundraising strategies across Mind. Our team has gained invaluable insight into this particular product’s future strategy. Working with an organization like Simon-Kucher wouldn't usually be an option for us, and we are grateful for having had this incredible support.”
Kathleen Miles, Executive Director of Fundraising Income, Mind
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