The Ocean Cleanup is a foundation
focused on extracting plastic pollution from rivers and oceans.
They are primarily dependent on donations, limiting their ability to scale. To reduce these limitations, The Ocean Cleanup was looking to monetize the plastics it retrieves.
Our team identified key markets
as well as researched and prioritized potential customer segments.
We developed a differentiated offering including a pricing model for the recaptured plastics and a detailed implementation plan to bring the new revenue model into effect.
New possibilities
for ocean cleanup
The solution opened up new possibilities and flexibility for The Ocean Cleanup, resulting in greater marine protection and benefits for the environment.
Client statement
"The Ocean Cleanup's mission is to rid the world's oceans of plastic. Simon-Kucher helped us to develop a funding model in which corporate partners repurpose our plastic catch in new products, so we can clean even more!"
Stella van den Berg, Director of Waste Management and Recycling, The Ocean Cleanup
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