As EV adoption accelerates in the US, Vehicle-to-Grid (V2G) technology has emerged as a powerful tool for managing energy demand, stabilizing the grid, and improving the economics of electric mobility. But while pilot programs are proving the technical feasibility of V2G, widespread adoption remains limited, not because the technology doesn’t work, but because the business model hasn’t yet to be clearly defined.
The opportunity is enormous:
- By 2030, V2G could shift up to 230 gigawatts of electricity demand to off-peak hours (IEA)
- Equipping just 5% of EVs in global markets could supply 600 GW of peak demand capacity
- For consumers, V2G can reduce charging costs by up to 14% and total cost of ownership by 11%
And yet, most initiatives today remain small-scale and focused on minor technical goals like load shifting or frequency regulation. The real unlock lies in smart monetization, and creating models that offer value to OEMs, utilities, aggregators, and EV owners alike.
In this whitepaper, we explore:
- Why monetization is the missing link in today’s V2G ecosystem
- How pricing models, incentives, and platform strategies can enable scale
- What OEMs, utilities, and regulators need to do now to define roles — and claim value
We’ll also explain how the path to commercial success isn’t just about the right technology, but about building the right incentives, communications, and partnerships to bring V2G to scale.
