Competitive software offer and premium payments to boost revenues
A membership management platform’s software pricing was uncompetitive, while its payments offering was priced below the market. This created a double setback as fewer customers were being acquired, and the company wasn’t capturing fair value on payments either.
Pricing complexity and high entry costs were driving prospects away.
The platform had strong features, but its packaging and pricing didn’t reflect the needs of the different customer segments. As a result, potential customers felt locked out, while competitors with more suited subscriptions won the business.
We streamlined the monetization approach to create compelling offers that captured value.
Coupling our expertise with deep customer research, we designed needs-based Good / Better / Best packages for software packages and aligned pricing for customer sensitivity, making the software more competitive and positioning payments at a premium.
The redesigned approach unlocked growth across customer segments.
More customers signed on, payment margins improved, and overall ARPU rose by roughly 20%. The simplified model also improved customer satisfaction and retention.
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