Tiered packaging and payments to boost adoption
A membership platform’s pricing was too complex and too costly at the entry level, pushing smaller prospects away and letting competitors grab market share.
The situation
Pricing complexity and high entry costs were driving prospects away.
The platform had strong features, payments, streaming, admin tools, but its pricing didn’t match. Smaller organizations felt locked out, while competitors with cheaper subscriptions won the business.
Our solution
We simplified the structure and made pricing scale with usage.
Through customer research and interviews, we designed clear Good / Better / Best tiers, added a lower entry-level option, and standardized transaction fees to be more transparent and volume-based.
The result
The redesigned model unlocked growth at both the low and high ends of the market.
Smaller organizations signed on, overall ARPU climbed about 20%, and the simplified model improved customer satisfaction and retention.
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