Simon-Kucher has been positioned as a leader
in the latest IDC MarketScape: Worldwide B2B Revenue and Profit Optimization Platforms 2025-2026 Vendor Assessment
According to the report (Doc #US5203452, December 2025), “Simon-Kucher combines its commercial strategy expertise with configurable, client-tailored software made for pricing and sales teams. The SK Pricer platform operationalizes pricing strategy directly within the application."
The IDC MarketScape report explores how pricing is rapidly evolving from manual, back-office processes to AI-driven platforms that enable real-time, explainable decisions. It evaluates vendors across pricing, analytics and optimization, automation, integration, and user experience - capabilities that are increasingly essential for commercial agility, governance, and measurable growth.
IDC MarketScape highlights: “Consider Simon-Kucher for organizations that value the direct link between strategic advisory, advanced analytics, and highly tailored software delivery.”
Why Simon-Kucher was positioned as a leader
Key strengths noted by IDC MarketScape include:
- “Simon-Kucher combines its commercial strategy expertise with configurable, client-tailored software made for pricing and sales teams.”
- “SK Pricer places significant emphasis on its configurable, visually driven interface and workflow design. Users benefit from low-code and drag-and-drop tools for configuring pricing logic, creating simulations, and managing discount conditions without reliance on IT.”
- “The platform employs AI and advanced analytics to surface actionable insights (via insight agents) that recommend pricing actions, highlight value drivers, and assist with segmentation.”
“To us the IDC MarketScape vendor assessment reflects the impact we help our clients achieve. We bring together decades of pricing expertise with technology that is intuitive, flexible, and built for real-world adoption. Our goal is to help organizations make better decisions and drive commercial growth.”
Wolfgang Johann Mitschke
Partner and Managing Director, Simon-Kucher Engine
Transforming pricing with SK Pricer
The SK Pricer suite empowers B2B organizations to elevate pricing performance across the full commercial lifecycle. With a user-centric design, AI-driven insights, guided workflows, and flexible task management, it simplifies complexity and supports smarter, faster, and more consistent pricing decisions.
Download the IDC MarketScape excerpt below to explore the full analysis and understand why Simon-Kucher was named a Leader.
“Simon-Kucher was acknowledged for bringing its pricing and commercial strategy experience into the software market through SK Pricer, a platform designed to support structured yet flexible pricing logic, governance, and AI-assisted analysis. The solution reflects ongoing market demand for tools that help pricing teams operationalize strategy, adapt pricing approaches across regions and channels, and evaluate the financial impact of pricing decisions with consistency and explainability.”
Tiffany McCormick
Research Director, AI Monetization, Pricing Strategies, and Business Models
IDC MarketScape
Contact our specialists
Source: IDC MarketScape - Worldwide B2B Revenue and Profit Optimization Platforms 2025–2026 Vendor Assessment, Tiffany McCormick, December 2025, IDC #US52034524
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
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