Webinar

AI-powered pricing: Leveraging AI across the entire pricing process with live demos

Wednesday, July 1, 2026
neon

AI is transforming how businesses make decisions. While pricing teams should avoid blindly adopting AI and automation, they can unlock significant value by applying AI to the right use cases, with human judgment embedded throughout the process. This webinar will explore how AI can improve pricing efficiency, surface margin opportunities, and support smarter, faster pricing actions.

Key discussion:

  • Identify pricing opportunities and derive concrete pricing actions with AI
  • Fine-tune your list pricing with AI assistance
  • Strengthening net pricing and discount governance
  • Coach sales reps in value articulation and improve negotiation outcomes
  • Redesigning pricing processes for the AI era
Event details
  • Webinar
  • Wednesday, July 1, 2026
  • 14:00 - 14:45 CEST

Speakers

Pantaley Dimitrov
Partner
Cologne, Germany
Wolfgang Johann Mitschke
Partner and Managing Director, Engine
Berlin, Germany
Global Head of Product
Berlin, Germany

Contact

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