Commercial and pricing leaders in B2B companies are under pressure to improve price realization and respond faster to changing market conditions. Yet across complex portfolios and customer-specific negotiations, pricing strategy often breaks down in execution without the right software and intelligence to support better commercial decisions at scale. In this webinar, our experts will explore what next-level B2B pricing looks like in practice: digital, dynamic, and AI-powered, but firmly grounded in commercial reality.
Our experts will share practical use cases showing how Simon-Kucher's digital pricing platform SK Pricer helps leading B2B companies move beyond static pricing and fragmented tools to capture growth. You will see how SK Pricer strengthens price realization and margin growth while giving you greater control and speed at scale. At the core is the ability to automate pricing decisions, generate data-driven recommendations, and turn pricing strategy into strong day-to-day commercial execution. The focus will be on combining advanced pricing intelligence and AI with clear commercial rules, existing workflows, and effective sales adoption.
This webinar is designed for Pricing Directors, Commercial Directors, CCOs, and senior executives responsible for pricing strategy, commercial performance, or pricing transformation in European B2B companies.
