Dr. Andreas von der Gathen is a Senior Partner in the London office of Simon-Kucher and Partners. He has more than 25 years of experience in consulting mainly focusing on Consumer Goods & Retail specializing in all aspects of commercial excellence and revenue growth management.
Andreas has carried out many projects with a variety of customers ranging from international and national ingredient suppliers to fast-moving consumer goods companies, fashion and luxury retailers as well as grocery retailers. In many of these projects he helped companies to improve their pricing and revenue with the ultimate goal of finding ways to increase profits.
He has written three books on marketing brand valuation and sustainability strategy. Andreas has published numerous articles on pricing, sales, and branding and is a frequent speaker on these issues at conferences and seminars.
