Boston, January 13, 2026 - Simon-Kucher has been named a leader in the IDC MarketScape: Worldwide B2B Revenue and Profit Optimization Platforms 2025–2026 Vendor Assessment (Doc #US5203452, December 2025). According to the report, “Simon-Kucher combines its commercial strategy expertise with configurable, client-tailored software made for pricing and sales teams. The SK Pricer platform operationalizes pricing strategy directly within the application. “
The IDC MarketScape vendor assessment explores the shift from manual pricing to AI-driven platforms that deliver real-time, explainable decisions. It evaluates vendors across pricing, analytics and optimization, automation, integration, and user experience, emphasizing how these capabilities enable commercial agility, improved governance, and measurable business outcomes.
The SK Pricer suite enables B2B organizations to strengthen pricing performance across the full commercial lifecycle. It delivers a truly user-centric experience that cuts through pricing complexity, leverages AI-driven insights and guided workflows to streamline decision-making, and provides fully flexible task management that empowers every pricing professional.
“Our mission has always been to help organizations unlock better growth,” said Wolfgang Johann Mitschke, Partner und Managing Director Simon-Kucher Engine. “We bring together decades of pricing expertise with technology that is intuitive, flexible, and built for real-world adoption. Our goal is to help organizations make better decisions and drive commercial growth.”
For more information on the SK Pricer product suite and the IDC MarketScape vendor assessment, please visit the Simon-Kucher website and download the report excerpt.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
Source
IDC MarketScape: Worldwide B2B Revenue and Profit Optimization Platforms 2025–2026 Vendor Assessment, Tiffany McCormick, December 2025, IDC #US5203452
About Simon-Kucher
Simon-Kucher is a global consultancy with more than 2,000 employees in 30+ countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value. With 40 years of experience in monetization topics of all kinds, we are regarded as the world’s leading pricing and growth specialist.
simon-kucher.com
For further information please contact:
Rachel Pope
Email: Rachel.Pope@simon-kucher.com