Simon – Kucher is a proud sponsor of the POI 2026 Spring Summit. The Summit is the premier annual event hosted by the Promotion Optimization Institute (POI), bringing together consumer packaged goods (CPG) manufacturers, retailers, solution providers, and industry leaders to share real-world strategies and innovations in trade promotion management, revenue growth management, advanced analytics (including AI/ML), retail execution, and customer experience.
Join us for our sessions:
Transformative Change: Driving RGM Tool Adoption Through People, Process & Purpose
Ellen Kan, Partner
Revenue Growth Management (RGM) tools promise powerful insights, but their impact depends on whether organizations truly adopt the new ways of working they enable. While most implementations focus heavily on ensuring system readiness, this session explores how effective change management turns RGM implementations into lasting capability by building organizational readiness. Focusing on people, process, and purpose, we will discuss practical approaches to building engagement, embedding new decision routines and aligning teams around the value of RGM. We discuss common pitfalls to driving adoption and key success factors to ensure that your new RGM system becomes part of everyday commercial decision-making and not just another underutilized tool in the stack.
Making Strategy Stick: Executing Complex Programs That Deliver in Market
Matthew Suggett, Partner
Even the most ambitious strategies fall short without flawless execution. For manufacturers, the real challenge isn’t defining the plan-it’s making it stick across functions, regions, and go-to-market channels.
In this highly interactive session, Matt Suggett will explore how leading manufacturers successfully translate complex strategies into measurable in-market results. Through real-world examples and peer discussion, you’ll uncover what separates programs that stall from those that scale.
