CHALLENGE
Our client’s goal was to launch a new diagnostic test in Africa that enables the early detection of relevant infectious diseases, ensuring timely treatment and ultimately saving patients’ lives.
To achieve this, in-depth country-level insights were required on patient access to care, clinical practices, decision-making dynamics, funding mechanisms, and adoption potential. This was complicated by anticipated budget cuts from global donors in 2025.
SOLUTION
We conducted in-person roundtables in priority African countries with Ministries of Health and implementation partners.
Our team organized and facilitated the sessions, summarized country-specific insights regarding the local access landscape and adoption requirements, and developed a tailored product value proposition.
IMPACT
The roundtables generated actionable insights that our client used for local market access planning and stakeholder engagement.
This supported their goal of expanding access to diagnostic testing across African countries.
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