Industrial and technology companies face volatility, competition, and increasing pressure to turn pricing insight into commercial action faster and more profitably. Many teams still treat AI Optimization and Agents as separate initiatives, even though Simon-Kucher's research shows combining them delivers the fastest, most reliable margin impact. Pricing has the highest success rate among growth levers, yet most companies only achieve 68% pricing power. The gap between strategy and execution is where margin gets lost.
In this webinar, Simon-Kucher and Pricefx will show how companies can use Agents to identify pricing risks and opportunities, AI Optimization to take the right actions, and then use Agents again to monitor compliance and improve results over time. The most successful implementations turn insights into a repeatable, software-driven process that scales across the organization. For teams looking for a practical next step beyond dashboards and periodic pricing reviews, this creates the strongest model for margin action that is both more strategic and more operational.
Participants will learn more about:
- How Agents and AI Optimization reinforce each other across the pricing workflow
- How to connect pricing strategy more directly to day-to-day commercial action
- How to create a practical roadmap that starts with focused use cases and expands over time
Who should attend?
This webinar is designed for pricing leaders, commercial excellence leaders, finance sponsors, and revenue operations teams in machinery, plant engineering, electronics, semiconductors, components, automotive and service parts, aerospace and defense, paper and packaging, and chemicals.
Attendees will leave with a clearer view of how better monitoring, better decision guidance, and stronger pricing execution can work together to create measurable margin impact. The session will also point to a practical next step: a focused fast-start Agents project built around one priority pricing workflow.
