Pharma pricing is becoming more complex as policies change, payer pressure grows, and international price-linkage mechanisms such as MFN gain importance. This puts greater demands on Pricing & Market Access teams and the decisions they make. Yet in many organizations, P&MA management remains fragmented, with strategic pricing decisions disconnected from operational execution and supported by manual workflows and siloed systems.
In this webinar, Simon-Kucher experts will explore how a more connected, end-to-end approach to P&MA management can close this gap. We will look at how strategy and execution can be better aligned across the P&MA lifecycle, supported by effective governance, integrated data, and technology.
We will also examine where digital capabilities and AI can add value, including greater transparency, workflow automation, and stronger decision-making.
Participants will learn more about:
- What an end-to-end P&MA management model looks like
- How to overcome fragmented processes, systems and data
- How processes and governance can better connect strategic P&MA decisions with operational execution
- Where AI and agentic workflows can create value across the P&MA lifecycle
- How integrated data and systems can improve transparency, automation and decision-making
- What the key success factors and typical roadblocks are when transforming P&MA
- How to structure a practical P&MA transformation roadmap
This event is free of charge.
