Wholesalers and distributors across North America and Europe are optimistic about their growth potential in 2026. However, seizing that opportunity will depend less on market momentum and more on commercial execution.
Our 2026 report offers a proven playbook for wholesalers and distributors to deliver measurable impact from strategy to implementation. This year’s findings mirror perspectives from industry leaders across North America and Europe, and uncover four practical commercial plays for turning growth ambition into performance:
- Growing the right customers
- Capturing the right price
- Improving customer economics
- Scaling digital and AI where it pays
Discover how wholesalers and distributors can turn commercial strategy into measurable results with practical insights and recommendations from Simon-Kucher's 2026 report.
