Silvio Struebi

About Silvio

  • 合伙人
  • 中国香港、新加坡

涉及行业及业务范围:金融服务、银行金融科技与支付、财富与资产管理、商业战略与定价咨询、客户产品与市场战略、定价与收入管理

Silvio Struebi先生是西蒙顾和的合伙人之一,兼管西蒙顾和香港办公室,同时他也负责亚太地区银行业业务。他拥有超过12年的咨询经验,曾为亚太、瑞士和英国的国际财富管理公司提供战略和定价咨询服务。

Silvio Struebi专注于商业化变现、产品管理等前沿主题,并协助客户实施特定市场的增长战略。

在加入西蒙顾和之前,Silvio Struebi曾分别在苏黎世的一家国际私人银行和一家咨询公司供职。

Silvio Struebi持有瑞士圣加仑大学的市场营销与消费者心理学博士学位,他积极参与各类论坛、圆桌会议和访谈节目,在亚洲各大商业杂志中发表过诸多文章。


Silvio Struebi is a Partner at Simon-Kucher and leads the Financial Services practice in APAC. He brings over 19 years of consulting experience, advising leading banks and financial institutions across Asia, Europe, and the Middle East.

His work focuses on commercial excellence, monetization, digital banking, and sales transformation across private, retail, and corporate banking, as well as asset management, fintech, and business services. He supports organizations across the entire financial services value chain in driving revenue growth, strengthening the top line, and enhancing client experience through differentiated propositions.

Silvio has led numerous high-impact engagements, including post-merger pricing integrations, large-scale digital transformations, value proposition design, and dynamic pricing initiatives on both sides of the balance sheet. He is widely regarded as a leading pricing expert in wealth management in Asia and has spearheaded AI-driven commercial initiatives across the region. His work sits at the intersection of strategy and execution, including the development and rollout of pricing software solutions for leading banks.

He holds a PhD in Marketing and Behavioral Economics from the University of St. Gallen and is a frequent speaker at industry conferences and events. His insights have been featured in leading business publications across Asia.