Silvio Struebi 博士现任西蒙顾和的合伙人，全面负责亚太区金融服务业务。他拥有逾 19 年咨询经验，服务客户遍及亚洲、欧洲及中东地区的头部银行与金融机构。
Silvio 博士深耕销售运营管理、商业化变现、数字银行与销售转型等核心领域，服务覆盖私人银行、零售银行、公司银行、资产管理、金融科技及商业服务等业务板块。他致力于助力金融全产业链上的机构实现营收增长与业绩提升，并以差异化价值定位来持续优化客户体验。
作为亚洲财富管理领域公认的定价专家，他主导过多项业界标杆项目，涵盖并购后定价整合、大型数字化转型、价值定位设计及资产负债表两侧动态定价等，并在亚太地区牵头落地多项 AI 驱动的商业化项目。凭借兼具战略视野与落地执行的综合能力，他成功为多家头部银行定制开发并落地推广了定价软件及相关解决方案。
此外，Silvio 博士持有瑞士圣加仑大学市场营销与行为经济学博士学位，常受邀在国际及区域行业会议发表演讲，专业见解亦多次刊发于亚洲主流商业媒体。
Silvio Struebi is a Partner at Simon-Kucher and leads the Financial Services practice in APAC. He brings over 19 years of consulting experience, advising leading banks and financial institutions across Asia, Europe, and the Middle East.
His work focuses on commercial excellence, monetization, digital banking, and sales transformation across private, retail, and corporate banking, as well as asset management, fintech, and business services. He supports organizations across the entire financial services value chain in driving revenue growth, strengthening the top line, and enhancing client experience through differentiated propositions.
Silvio has led numerous high-impact engagements, including post-merger pricing integrations, large-scale digital transformations, value proposition design, and dynamic pricing initiatives on both sides of the balance sheet. He is widely regarded as a leading pricing expert in wealth management in Asia and has spearheaded AI-driven commercial initiatives across the region. His work sits at the intersection of strategy and execution, including the development and rollout of pricing software solutions for leading banks.
He holds a PhD in Marketing and Behavioral Economics from the University of St. Gallen and is a frequent speaker at industry conferences and events. His insights have been featured in leading business publications across Asia.
