Simon-Kucher is pleased to support ITC Vegas 2026, widely recognized as the world’s leading gathering for insurance leaders, innovators, and technology pioneers, with 9,000+ attendees.
As the industry continues to evolve, ITC Vegas 2026 will bring together senior decision-makers from across the insurance ecosystem for meaningful discussions and collaboration. We look forward to connecting with industry peers and engaging in conversations on the trends shaping the future of insurance.
In partnership with ITC Vegas, the Simon-Kucher team will be hosting a Masterclass session on Day 3. Please see below for details and we hope you'll join us.
Masterclass: Winning monetization and sales strategies for insurtechs in the age of AI
Date: Thursday, October 1, 2026
Time: 10:30 a.m. - 2:00 p.m. PDT
Monetization remains one of the most critical challenges for insurtechs and insurance service providers as the market matures. In 2026, carriers are more disciplined in how they evaluate vendors, increasingly focused on measurable ROI, and more selective in long-term partnerships. At the same time, AI and automation have become expected capabilities, fundamentally reshaping both product value and how that value is captured.
You’ll gain insights on why pricing and packaging are critical to defining an effective monetization strategy. How value is communicated, packaged, and priced remains the cornerstone of sustainable growth, and sets the stage for understanding how AI is disrupting traditional approaches.
Companies must confront several strategic questions: Is AI a feature, a differentiator, or a direct threat to your core offering? In many cases, AI is not only enabling new revenue streams but also creating existential risks. We’ll cover how to assess these risks, design defensible and scalable monetization strategies, and build pricing and packaging models aligned to evolving value metrics.
Finally, the session will address how to effectively bring these strategies to market. Even the best-designed monetization strategies fail without the right commercial execution. We will cover key elements of sales effectiveness, including how to align incentives, structure deals, and refine go-to-market approaches to improve win rates and protect margins.
