Event

The Psychology of Growth: From Purchase to Performance

Thursday, May 28, 2026
CPH BC

Finding the right price for your product to your new and existing customers, and keeping them engaged to build lasting customer relationships is increasingly vital for all businesses.

Join us for our next Breakfast Club event in Copenhagen on the intersection of commercial strategy and behavioral science, where we will explore how behavioral psychology can be used to create growth and customer engagement.

Through real-world examples and practical frameworks, we’ll dive into how pricing, product design, and customer experience can work together to influence decisions and drive long-term growth.

What we will cover:

  • How behavioral psychology is a valuable measure in shaping customers and shoppers purchasing decisions 
  • How to design products, pricing and packaging that not only attract customers but also keep them engaged
  • How to move from single transactions to creating long-term customer value

Who should attend?

This seminar is for business leaders, strategists, and managers in product management, marketing, business development, and other commercial roles. If you're looking to setting the right price and building a compelling value proposition, and transform customer behavior from a single transaction into a long-term, successful relationship, this event is for you.

Event details
  • In Person
  • Thursday, May 28, 2026
  • 08:30 - 10:30 CEST
  • Langelinie Pavillonen, Langelinie 10, 2100 Copenhagen

Agenda

08:30 - 09:00 CEST
Breakfast and networking
09:00 - 10:00 CEST
Presentation
10:00 - 10:30 CEST
Interactive Discussions & Q&A: Engage with experts and peers on the latest trends and best practices

Speakers

Partner
デンマーク・コペンハーゲン
Director
デンマーク・コペンハーゲン

Contact

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