Finding the right price for your product to your new and existing customers, and keeping them engaged to build lasting customer relationships is increasingly vital for all businesses.
Join us for our next Breakfast Club event in Copenhagen on the intersection of commercial strategy and behavioral science, where we will explore how behavioral psychology can be used to create growth and customer engagement.
Through real-world examples and practical frameworks, we’ll dive into how pricing, product design, and customer experience can work together to influence decisions and drive long-term growth.
What we will cover:
- How behavioral psychology is a valuable measure in shaping customers and shoppers purchasing decisions
- How to design products, pricing and packaging that not only attract customers but also keep them engaged
- How to move from single transactions to creating long-term customer value
Who should attend?
This seminar is for business leaders, strategists, and managers in product management, marketing, business development, and other commercial roles. If you're looking to setting the right price and building a compelling value proposition, and transform customer behavior from a single transaction into a long-term, successful relationship, this event is for you.

