The race for profitable growth is on. CPG brands that embed AI in Promotion, Pricing and Category decisions are already unlocking +35 % incremental volume and 1-3 pp margin - before their competitors even start the budget cycle.
Join our webinar to discover how AI is redefining Commercial Excellence, and what your organization can do to stay ahead:
- Pack architecture – Drive sales by cutting SKU complexity and ensure margins are optimized for each brand
- Promotion Optimization – Smarter planning, better ROI tracking, and truly personalized offers that convert.
- Pricing Excellence – Dynamic pricing and real-time sensitivity analysis to grow share while protecting margin.
- Scenario Planning & Margin Optimization – Simulate outcomes, compare trade-offs, and make more confident strategic decisions.
- Category Management - achieving category picture of success through optimizing range, space and assortment
- Next-Gen AI Tools – From negotiation bots to LLM-powered offer engines, see what’s possible when AI meets commercial strategy.
Leave with clear, practical steps to boost your next pricing cycle, promo plan, or category strategy. Whether you’re just starting or refining your AI roadmap, this session will help you act faster and make smarter business decisions.
Who should attend?
Commercial, RGM and Category executives at large consumer packaged goods companies who own the P&L and need actionable, tech enabled levers - now.
