The race for profitable growth is on. CPG brands that embed AI in Promotion, Pricing and Category decisions are already unlocking +35 % incremental volume and 1-3 pp margin - before their competitors even start the budget cycle.
Watch our webinar recording to discover how AI is redefining Commercial Excellence, and what your organization can do to stay ahead:
- Pack architecture – Drive sales by cutting SKU complexity and ensure margins are optimized for each brand
- Promotion Optimization – Smarter planning, better ROI tracking, and truly personalized offers that convert.
- Pricing Excellence – Dynamic pricing and real-time sensitivity analysis to grow share while protecting margin.
- Scenario Planning & Margin Optimization – Simulate outcomes, compare trade-offs, and make more confident strategic decisions.
- Category Management - achieving category picture of success through optimizing range, space and assortment
- Next-Gen AI Tools – From negotiation bots to LLM-powered offer engines, see what’s possible when AI meets commercial strategy.
