Finding the right price for your product to your new and existing products, and keeping them engaged to build lasting customer relationships is increasingly vital for all businesses. Join Nudgelab and Simon-Kucher for a breakfast seminar on the intersection of commercial strategy and behavioral science, where we will explore how behavioral psychology can be used to create growth and customer engagement.
What we will cover:
- From Simon-Kucher: Herman Vaaland and Jørgen Dessingthon will provide a commercial and strategic perspective on behavioral economics and share examples on how to design products, pricing and packaging that not only attract customers but also keep them engaged.
- From Nudgelab: Martine Carlson and Irmelin Bergh will focus on the behavioral perspective, discussing the question: How do we get people to move from buying a service to truly benefiting from it? You'll gain insights into the psychological principles behind successful habit formation, from using a gym membership to watching a streaming series.
Who should attend?
This seminar is for business leaders, strategists, and managers in product management, marketing, business development, and other commercial roles. If you're looking to setting the right price and building a compelling value proposition, and transform customer behavior from a single transaction into a long-term, successful relationship, this event is for you.
