Ursina Mueller is a Partner at Simon-Kucher in Zurich. Working with Swiss and international clients, she is focused on B2B customers in the machinery, electronics and paper & packaging industries.
Ursina specializes in pricing excellence and sales force transformations. Her areas of expertise include go-to-market and pricing strategies, value-based pricing, sales force effectiveness and excellence in aftermarket pricing. Her clear industry focus enables her to develop customized and ready-to-use solutions for her clients, even in challenging environments.
Ursina studied Business Administration and majored in Marketing, Services and Communications at the University of St. Gallen (Switzerland).