Monetizing sustainability - CEO series

The shift to a sustainable and valuable proposition is a fundamental requirement for companies to ensure future survival. 85 percent of Dutch consumers say that environmental sustainability is more important to them now than it was five years ago (Simon-Kucher Global Sustainability Study 2022).

Soon, companies will no longer have the option to center their business around an unsustainable proposition. For the majority of companies, this implies a strategic shift is needed to integrate sustainability into the revenue model. In this series, we sit down with CEOs of Dutch multinationals to gather their views on the commercial impact of sustainability.