Vidéo

Profit with purpose: Pricing tactics for an evergreen business

Adam Echter is a partner at Simon-Kucher and a global expert in pricing strategy. A thought-leader and consultant, Adam brings decades of experience helping companies shape strategies that drive both profit and purpose.

In this Tugboat Institute® Summit talk, Adam challenges the myth that purpose and profit are mutually exclusive. He lays out actionable pricing strategies that align with Evergreen® values, helping leaders create lasting value for customers while sustaining healthy margins. Through case studies and practical tools, Adam demonstrates that pricing, done well, is not just a financial lever but a strategic expression of purpose.

Watch this video created and owned by the Tugboat Institute® and be inspired to rethink pricing as a pathway to strengthen both your impact and your bottom line.

No one creates growth like we do

Optimizing your commercial strategy: product, price, innovation, marketing and sales.
Contactez-nous

Nos experts sont toujours ravis d’échanger avec vous sur vos problématiques. Contactez-nous, nous vous mettrons en relation avec un membre de notre équipe.