Healthcare commercial models are at a critical inflection point. Rising cost-to-serve, increasing customer expectations for digital engagement, and the shift toward hybrid sales models are placing unprecedented pressure on traditional go-to-market approaches in medtech and diagnostics. As a result, omnichannel is no longer a digital add-on; it’s become a strategic priority for sustaining growth and profitability.
Watch our webinar recording to explore why leading medtech and diagnostics companies are accelerating their omnichannel transformation, and how commercial leaders can leverage quick wins to initiate change while building an end-to-end, customer-centric engagement model powered by data, systems, and AI.
This session covers:
- Why omnichannel transformation is mission-critical for HealthTech companies facing rising cost-to-serve, evolving customer expectations, and hybrid sales models
- The most common barriers to successful omnichannel adoption, and the high-impact quick wins that can accelerate early momentum and drive organizational change
- How to design and execute an end-to-end omnichannel transformation, leveraging data, systems, and AI to enable a scalable, customer-centric engagement model
