Artificial intelligence is no longer a differentiator on its own. In 2026, competitive advantage will come from how effectively companies monetize AI and translate innovation into durable revenue streams. The focus has shifted from building capabilities to extracting measurable commercial value.
At the same time, growth expectations remain high while tolerance for inefficiency continues to decline. Board and leadership teams are scrutinizing performance metrics more closely and Net Revenue Retention (NRR) has become a defining indicator of scalable, resilient growth. Expanding existing customer value is no longer optional; it is central to sustainable success.
The Simon-Kucher Tech Summit 2026 brings together senior technology and commercial leaders, as well as tech investors and M&A specialists, to discuss how to scale your SaaS business in a profitable way. The program features insights from Bas Willems (VP Corporate & Product Marketing, DataSnipper) and Joep Hoeks (Chief Product Officer, Exact), who will share their perspectives on scaling AI-driven products and building integrated, user-centric software platforms.
The day will conclude with networking drinks and bites, offering the perfect setting for engaging discussions with industry peers and investors. Join us and connect with the minds that are shaping the future of tech.



