Part 2 of ITB Asia’s Market Insights and Commercial Strategy Series – powered by Simon-Kucher
Travelers in Asia rely on OTAs for travel booking more than almost any other region. Accordingly, businesses must navigate how to optimize the balance between OTAs and the broader channel and distribution ecosystem to drive sustainable, profitable growth.
For travel and hospitality leaders, defining the right channel strategy means aligning reach, customer engagement, pricing, and acquisition efficiency across both direct and third-party platforms. Success increasingly depends on building a distribution mix that supports business goals while meeting evolving traveler expectations.
Join our 45-minute session to learn how to recalibrate your channel strategy and hear from industry peers about how they have done so to maximize success.
This event is free to attend.
Who should attend and what you’ll gain
This session is for senior leaders across leisure, travel, and tourism who want to define their strategic roadmap and drive commercial growth over the next 1-2 years. By attending, you will gain:
- A concise view of the industry’s key trends, challenges, and opportunities
- Perspectives on evolving OTA strategies in APAC
- Insights into what these developments mean for your business and what to do about it
Agenda
- 15-minute presentation on emerging OTA trends and strategies in APAC
- 30-minute panel discussion on how industry leaders are optimizing their channel and distribution strategy
Speakers:
- Lovrenc Kessler, Senior Partner, Simon-Kucher
- Alex Ma, Director, Simon-Kucher
- Panelists - TBC
About this series
Simon-Kucher is collaborating with ITB Asia, organized by Messe Berlin Asia Pacific, to host a series of webinars leading up to ITB Asia in October 2026 to explore emerging trends in travel and tourism, and their commercial implications. Join us to stay abreast of the latest trends and make sure you and your business remain ahead of the curve.
