bruce liu

Über Bruce

  • 合伙人
  • 中国北京、美国旧金山

涉及行业及业务范围:生命科学、 动物健康、消费者医疗保健 、数字健康与健康IT、 医疗科技制药与生物科技、商业战略与定价咨询、客户产品与市场战略、定价与收入管理

Bruce Liu为西蒙顾和中国主管合伙人,负责生命科学领域。





Bruce is a Partner and Managing Director of China at Simon-Kucher. 

Bruce has over 20 years of experience in the life sciences industry. He has advised pharmaceutical majors and biotechnology and medical technology companies on key strategic issues, ranging from corporate strategy and scenario planning to research and development and portfolio plans, new product launches, market access and pricing, reimbursement and tendering, commercial excellence, and innovations as well as organization transformation and change management.

He has experience across diverse therapeutic areas, including oncology, immunology, the central nervous system, cardiovascular, diabetes, nephrology, respiratory, ophthalmology, and rare diseases, and across key segments of the healthcare value chain. Building on his in-depth industry expertise and market insights, Bruce helps clients develop actionable strategies for achieving results with a long-lasting impact.

Bruce is recognized as a thought leader on key industry topics, with recent publications on medtech access trends, reimbursement listing outlooks, business model innovations, and globalization strategy.

Bruce earned his MBA from the University of Chicago, MSc in molecular biology from the University of Rochester, and BSc in biochemistry from Fudan University.